Industrial Marketing Blog

9 Must-Have Content Assets for Successful Industrial Websites

Achinta Mitra May 24, 2013

Compiling any kind of list is always risky because we all have our own preferences and there is no way someone else’s list can satisfy everyone. This is my list…

Does Your Website Content Meet the Needs of Industrial Buyers?

Achinta Mitra May 15, 2013

When was the last time you actually read the content on your industrial website? Put yourself in your buyer’s shoes and see if the current content will persuade you to…

Industrial Content Marketing – Dazed and Confused

Achinta Mitra April 22, 2013

How many of you remember the song “Dazed and Confused” from Led Zeppelin’s debut album based on a folk song by Jake Holmes? I am finding industrial content marketing in…

Content Creation vs. Content Marketing – There’s a Big Difference

Achinta Mitra April 11, 2013

Unless you’ve been living under a rock somewhere for the past couple of years, you’ve surely heard or read about the power and the popularity of content marketing by now. 91%…

Guest Blogging: An Important Strategy of Industrial Marketing

Achinta Mitra April 1, 2013

I’m sure by now you’ve heard about all the great benefits of blogging as a cornerstone of your content marketing. However, one aspect of this industrial marketing strategy that doesn’t…

Content Marketing Challenges for Industrial Distributors

Achinta Mitra March 18, 2013

Industrial distributors face a unique set of challenges when it comes to content marketing. These companies have traditionally depended on the depth and breadth of their line cards to highlight…

Social Media Usage by Engineers and Industrial Professionals

Achinta Mitra March 11, 2013

Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Some of the findings are consistent with their reports…

Are Industrial Companies Wasting Their Leads?

Achinta Mitra February 25, 2013

No matter the size of the company or the industry they are in, my conversations always boil down to them wanting more leads from their industrial marketing. Yet I see…

Responsive Web Design Becoming Important to Industrial Companies

Achinta Mitra February 18, 2013

Lately I have been fielding a lot of questions about responsive web design from companies that are planning an industrial website redesign. In case you are wondering what the heck…

9 Must-Have Content Assets for Successful Industrial Websites

Does Your Website Content Meet the Needs of Industrial Buyers?

Industrial Content Marketing – Dazed and Confused

Content Creation vs. Content Marketing – There’s a Big Difference

Guest Blogging: An Important Strategy of Industrial Marketing

Content Marketing Challenges for Industrial Distributors

Social Media Usage by Engineers and Industrial Professionals

Are Industrial Companies Wasting Their Leads?

Responsive Web Design Becoming Important to Industrial Companies

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