Think of this post as an extension of my previous article “Why Industrial News Releases Make Good Blog Posts.” Let me start with some findings and statistics from different B2B…

Press or news releases about industrial products have been and still are very popular. They work because the content is mainly about features that help engineers specify these industrial products.…

I’m a big fan of “Whodunit” movies and TV shows. I can sit through reruns of one of these mysteries even though I know who’s done it. What’s the connection…

At this time of the year, many industrial companies are getting ready for their annual budget planning meetings. If you are one of them, a redesign of your industrial website…

The fact that you found this industrial marketing blog and are reading my post, tells me that you have asked yourself that very question and are curious about the answer.…

A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Yet, if you read the content on most industrial websites, they tend to sound similar…

I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” That’s very good…

Generating leads is always the central theme in my daily conversations with manufacturing, engineering and industrial companies. However, a qualified lead means different things to different people and it is…

For the past six years, more than two thirds of manufacturers and industrial companies have said that lead generation or customer acquisition is their top marketing priority according to the…