Industrial Marketing Blog

Why a Content BOM is Crucial to a Successful Industrial Web Design

Achinta Mitra September 2, 2012

Content BOM is not a typo in my headline. Read on… I am amazed how often I find that creating content is an afterthought for people who are considering an…

Digital Marketing Can Increase Industrial Sales

Achinta Mitra August 27, 2012

Call it digital marketing or inbound marketing with content, the fact is marketing is now playing a much more active role in complex industrial sales. For the sake of simplicity,…

Industrial Content Marketing is Not Just for SEO

Achinta Mitra August 20, 2012

Content marketing is a central topic in most of my recent conversations with industrial companies. The primary goal is to generate better quality leads from their websites. That is the…

The More Industrial Marketing Changes, the More it Stays the Same

Achinta Mitra August 10, 2012

I’m not trying to be clever or facetious with my headline. 67 percent of manufacturers, industrial and engineering companies stated that customer acquisition or lead generation is their primary industrial…

Industrial Marketing is not Disconnected Tactics

Achinta Mitra August 1, 2012

Many manufacturers and industrial companies are learning some hard lessons these days. Business as usual is not working – referrals are trickling in, if at all and the pipeline of leads…

Lead Generation: What’s Working – Tactics, Budgets and Preferences

Achinta Mitra July 24, 2012

Summer is a good time to look back at what has worked for lead generation and compare yourself with your peers as you plan for the second half of the…

The Real Value of Content Marketing for Industrial Companies

Achinta Mitra July 16, 2012

In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. These companies have always thought of marketing as sales support, so…

Is Your Industrial Website Leaking Leads?

Achinta Mitra July 8, 2012

One persistent problem for many manufacturers and industrial companies is the small number of leads generated from their Websites. By default, they assume that the issue is the lack of…

How Manufacturers Use 3D CAD Models and 2D CAD Drawings as Sales Enablers

Achinta Mitra July 2, 2012

Manufacturers usually want their industrial marketing to generate leads that result in RFQs as quickly as possible. Inbound marketing tactics such as SEO and other content marketing strategies do fill…

Why a Content BOM is Crucial to a Successful Industrial Web Design

Digital Marketing Can Increase Industrial Sales

Industrial Content Marketing is Not Just for SEO

The More Industrial Marketing Changes, the More it Stays the Same

Industrial Marketing is not Disconnected Tactics

Lead Generation: What’s Working – Tactics, Budgets and Preferences

The Real Value of Content Marketing for Industrial Companies

Is Your Industrial Website Leaking Leads?

How Manufacturers Use 3D CAD Models and 2D CAD Drawings as Sales Enablers

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