Inbound Marketing Archives | Page 3 of 13 | Tiecas: B2B Industrial Marketing Agency, Houston

Jumpstart Industrial Content Marketing with Application Notes

Achinta Mitra May 12, 2014 1 Comment

Application Notes or App Notes are very effective and can help you jumpstart your industrial content marketing, especially if you are stuck because of lack of content. Application Notes are…

How to Create Successful Industrial Marketing Content for TOFU

Achinta Mitra March 18, 2014 1 Comment

In case you aren’t familiar with the content marketing acronym TOFU, let me define it for you. TOFU stands for top of the funnel and relates to content that attracts…

Industrial Marketers Face ROI Challenges

Achinta Mitra December 10, 2013 3 Comments

Developing a good digital marketing strategy and then executing it is complex enough but measuring ROI is proving to be a bigger challenge for marketers within manufacturing and industrial companies. Thirty-one…

Industrial Marketing in the Age of the Customer

Achinta Mitra November 14, 2013 2 Comments

Let me give credit where credit is due, I first heard the phrase “The Age of the Customer” from Forrester Research. It has a nice ring to it and IMO,…

Industrial Marketing Can’t Succeed Without Sales

Achinta Mitra November 4, 2013 4 Comments

I can assure you this is not another post about sales and marketing alignment. Plenty has been written on that topic already. I am sure you’ve read many articles about…

Industrial Content Marketing’s Impact on Customer Experience

Achinta Mitra July 12, 2013 10 Comments

Customer experience — the Holy Grail of customer loyalty and repeat business. Every company wants it, many talk about it but only a few get it right. Customer experience is…

Industrial Content Marketing is NOT New

Achinta Mitra July 5, 2013 No Comments

Manufacturers and industrial companies have been using content marketing for a long time whether they know it or not. What do I mean? Product Releases have been a staple of…

Industrial Blogging Lessons Learned from Working with Technical SMEs

Achinta Mitra June 25, 2013 7 Comments

My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily…

How Mobile Technology Helps Component Manufacturers Make Their Printed Catalogs More Productive

Achinta Mitra June 5, 2013 No Comments

Component manufacturers are keenly aware of the fact that design engineers must first specify their components or parts before purchasing can place an order. These manufacturers have relied on their…

9 Must-Have Content Assets for Successful Industrial Websites

Achinta Mitra May 24, 2013 4 Comments

Compiling any kind of list is always risky because we all have our own preferences and there is no way someone else’s list can satisfy everyone. This is my list…

Category: Inbound Marketing