Industrial Marketing Blog

Understanding the Age Gap is Important in Digital Marketing for Industrial Companies

Achinta Mitra August 11, 2014

If you are using digital marketing (You are, aren’t you?) to market your industrial company, its products and services, then you need to understand the importance of the age gap…

To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking

Achinta Mitra July 22, 2014

Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence.…

Content Marketing for Industrial Distributors

Achinta Mitra July 7, 2014

Content marketing is proving to be a big challenge for industrial distributors that I have talked to. The problem stems from the fact that distributors have relied heavily in the…

Better Industrial Marketing Doesn’t Mean More Technology

Achinta Mitra June 20, 2014

Marketing Automation vendors have done a great job of spreading the message about the benefits of technology in marketing. Industrial companies are paying attention. I’ve been asked several times about…

Industrial Web Design – Visit to Call is Not Automatic

Achinta Mitra June 10, 2014

Nine out of ten times, manufacturers and industrial companies want their site visitors to call them right after they visit the site. Right or wrong, this is the primary call…

Industrial Marketing for Engaging with Engineers

Achinta Mitra June 2, 2014

It’s a myth that engineers hate marketing. What they definitely don’t want is more meaningless marketing fluff. Those two statements are based on my personal experience of working with and…

Industrial Content Marketing — Different Strokes for Different Folks

Achinta Mitra May 21, 2014

Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. That statement may seem like an overgeneralization but I have seen it…

Jumpstart Industrial Content Marketing with Application Notes

Achinta Mitra May 12, 2014

Application Notes or App Notes are very effective and can help you jumpstart your industrial content marketing, especially if you are stuck because of lack of content. Application Notes are…

Industrial Lead Generation Can’t Happen Without Conversations

Achinta Mitra April 28, 2014

What are the top two things my clients want from their industrial website redesign? It isn’t too difficult to guess, they are: Get found in Google (SEO) Get site visitors…

Understanding the Age Gap is Important in Digital Marketing for Industrial Companies

To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking

Content Marketing for Industrial Distributors

Better Industrial Marketing Doesn’t Mean More Technology

Industrial Web Design – Visit to Call is Not Automatic

Industrial Marketing for Engaging with Engineers

Industrial Content Marketing — Different Strokes for Different Folks

Jumpstart Industrial Content Marketing with Application Notes

Industrial Lead Generation Can’t Happen Without Conversations

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