Industrial Marketing Blog

Is Your Industrial Website Leaking Leads?

Achinta Mitra July 8, 2012

One persistent problem for many manufacturers and industrial companies is the small number of leads generated from their Websites. By default, they assume that the issue is the lack of…

How Manufacturers Use 3D CAD Models and 2D CAD Drawings as Sales Enablers

Achinta Mitra July 2, 2012

Manufacturers usually want their industrial marketing to generate leads that result in RFQs as quickly as possible. Inbound marketing tactics such as SEO and other content marketing strategies do fill…

Don’t Underestimate Industrial Marketing’s Contribution to Sales

Achinta Mitra June 22, 2012

The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. I get it that industrial marketing…

Inbound Marketing won’t Boost Short-term Sales for Industrial Companies

Achinta Mitra June 14, 2012

Inbound marketing is a frequent topic of discussion in my daily conversations with Owners, CEOs and Business Development professionals from manufacturing and industrial companies. Irrespective of the size of the…

Is Your Industrial Content Marketing Reaching a Dead End?

Achinta Mitra June 5, 2012

In my daily interactions with manufacturing, engineering and industrial companies, inbound marketing or content marketing is a popular topic of discussion. Decision makers in these companies want to jump on…

E-commerce: An Important Channel for Industrial Sales

Achinta Mitra May 22, 2012

I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. The adoption rate has been much slower as compared to the online…

Industrial Companies shouldn’t Replace Email Marketing with Social Media

Achinta Mitra May 15, 2012

Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am…

Industrial Content Marketing with Purpose

Achinta Mitra May 7, 2012

In my last post, I talked about using content to convert website traffic into leads and customers. In this post, I want to continue with a similar theme and talk…

You’ve Got Traffic. Now What?

Achinta Mitra May 1, 2012

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. Congratulations! Sorry to rain on your…

Is Your Industrial Website Leaking Leads?

How Manufacturers Use 3D CAD Models and 2D CAD Drawings as Sales Enablers

Don’t Underestimate Industrial Marketing’s Contribution to Sales

Inbound Marketing won’t Boost Short-term Sales for Industrial Companies

Is Your Industrial Content Marketing Reaching a Dead End?

E-commerce: An Important Channel for Industrial Sales

Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Content Marketing with Purpose

You’ve Got Traffic. Now What?

Post Categories

Archives

Ready to Start a Conversation?