Industrial Marketing Blog

Industrial Lead Generation – MQL vs SQL

Achinta Mitra September 17, 2020

Industrial lead generation is an important, if not the #1 goal of industrial marketers. Sure, there are other objectives of manufacturing content marketing as can be seen in this chart…

Industrial Marketing—You Want Coaching With That?

Achinta Mitra August 19, 2020

Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. The headline of this post is my tongue in cheek attempt at the…

Unique Challenges in Manufacturing Content Marketing

Achinta Mitra August 4, 2020

Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. I touched on some of them in my last post about writing technical blog posts.…

Writing Technical Blog Posts for Engineers and Industrial Professionals

Achinta Mitra July 15, 2020

Writing technical blog posts is not the most popular topic of discussion for many manufacturers and engineering companies. In my experience, industrial blogging is an underused content marketing tactic for…

How Industrial Marketing Strategy Must Change to Fill Pipelines Again

Achinta Mitra June 22, 2020

Your industrial marketing strategy may have changed recently because of the coronavirus. I don’t think manufacturers have much of a choice because the pandemic has negatively impacted their sales pipelines.…

Why Industrial Marketing Plans and Strategy Must Go Together

Achinta Mitra June 15, 2020

I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” My answer: “Of course I can.” However,…

industrial website for post-pandemic business

Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?

Achinta Mitra May 20, 2020

Will your industrial website still meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever that is? In my last post, I talked about adapting…

Adapting Your Industrial Content Marketing Strategy for COVID-19

Achinta Mitra May 8, 2020

Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Life and business as we know them have changed significantly. Some of…

Industrial Blogs are Essential in Lead Generation

Achinta Mitra April 14, 2020

Industrial blogs are not often talked about by manufacturers when it comes to lead generation. They tend to brush it off as too time consuming and/or not very effective. They…

Industrial Lead Generation – MQL vs SQL

Industrial Marketing—You Want Coaching With That?

Unique Challenges in Manufacturing Content Marketing

Writing Technical Blog Posts for Engineers and Industrial Professionals

How Industrial Marketing Strategy Must Change to Fill Pipelines Again

Why Industrial Marketing Plans and Strategy Must Go Together

Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?

Adapting Your Industrial Content Marketing Strategy for COVID-19

Industrial Blogs are Essential in Lead Generation

Post Categories

Archives

Ready to Start a Conversation?