Industrial Marketing Blog

industrial lead generation is complicated

Industrial Lead Generation for Sales – It’s Complicated!

Achinta Mitra March 19, 2019

Industrial lead generation is the lifeline for manufacturers, distributors and engineering companies when it comes to accelerating their pipelines and growing sales. However, turning new leads into sales is not…

Measuring ROI of Industrial Content Marketing is Difficult

Achinta Mitra February 18, 2019

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures…

Industrial Buyers – Their Preferences and How to Market to Them

Achinta Mitra January 11, 2019

Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits…

Happy Holidays and Looking Forward to 2019

Achinta Mitra December 17, 2018

As 2018 comes to an end, I’d like to thank all of you for being regular readers of my blog. Some of you have taken our relationship to the next…

HubSpot – Marketing Automation

Achinta Mitra November 30, 2018

HubSpot is a great “marketing-in-a-box” solution for those getting started with inbound marketing. It is a good fit for companies with a one-person marketing department or a small staff. It…

SiteGround – Web Hosting

Achinta Mitra November 29, 2018

Tired of a slow-loading site or your site being down often? Those are typical problems with inexpensive shared hosting. Don’t want to pay the high cost of a managed hosting…

WordPress Training – WP101

Achinta Mitra November 27, 2018

Are you responsible for managing your WordPress site? Are you new to WordPress and need to get up to speed quickly? Then WP101 is perfect for you. You can always…

Unique Challenges of Manufacturing Content Marketing in 2019

Achinta Mitra November 19, 2018

I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec. Lisa Murton Beets (@LisaBeets), Research…

Industrial Blogging – An Underutilized Content Marketing Tactic

Achinta Mitra October 25, 2018

Industrial blogging is usually not a favorite subject of discussion with my manufacturing and engineering clients. Probably the most common complaint I hear is, “We’ve been blogging for a while…

Industrial Lead Generation for Sales – It’s Complicated!

Measuring ROI of Industrial Content Marketing is Difficult

Industrial Buyers – Their Preferences and How to Market to Them

Happy Holidays and Looking Forward to 2019

HubSpot – Marketing Automation

SiteGround – Web Hosting

WordPress Training – WP101

Unique Challenges of Manufacturing Content Marketing in 2019

Industrial Blogging – An Underutilized Content Marketing Tactic

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