Industrial Marketing Blog

Making Email the Foundation of Industrial Content Marketing

Achinta Mitra September 13, 2018

You may think email marketing is dead or passé with all the talk about social media. However, that is far from the reality that I see every day, working with…

Industrial Content Marketing that Engages Engineers

Achinta Mitra August 14, 2018

When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. How do you make your content more relevant to time-challenged engineers,…

Industrial Website Redesign for Marketing to Engineers

Achinta Mitra July 15, 2018

An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. This becomes a challenge if the…

Industrial Email Marketing for Engaging Engineers and Technical Professionals

Achinta Mitra June 19, 2018

Do you think industrial email marketing is dead? It would be easy to jump to that conclusion given the declining click rates and the difficulties in getting past the sophisticated…

Industrial Content Marketing for Engineers to Make a Buy Decision

Achinta Mitra May 22, 2018

Manufacturers want their industrial content marketing for engineers to generate Sales Qualified Leads (SQLs) and not just Marketing Qualified Leads (MQLs) from content downloads. There is a big challenge faced…

Industrial Marketing – Budgets, Challenges and Performance

Achinta Mitra April 20, 2018

Curious about how your peers and the competition are spending their industrial marketing dollars? You are in the right place at the right time. I just finished reading the research…

Use industrial content marketing to enable sales

Achinta Mitra March 22, 2018

Industrial content marketing plays an important role in driving sales for manufacturers and engineering companies. Of course, going from publishing content to growing sales is not as easy as going…

Why Industrial Content Must Be More Customer-Centric

Achinta Mitra February 20, 2018

Industrial content on websites of most manufacturers and industrial companies tends to be heavy on product specifications. Of course, it is important to have technically accurate and up-to-date product information…

Proving ROI of Industrial Content Marketing is Still a Big Challenge

Achinta Mitra January 17, 2018

Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. You are in good company. 38% of respondents from the 2018 Manufacturing Content Marketing Trends—North…

Making Email the Foundation of Industrial Content Marketing

Industrial Content Marketing that Engages Engineers

Industrial Website Redesign for Marketing to Engineers

Industrial Email Marketing for Engaging Engineers and Technical Professionals

Industrial Content Marketing for Engineers to Make a Buy Decision

Industrial Marketing – Budgets, Challenges and Performance

Use industrial content marketing to enable sales

Why Industrial Content Must Be More Customer-Centric

Proving ROI of Industrial Content Marketing is Still a Big Challenge

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