Industrial Marketing Blog

Content Marketing for Engineers

Achinta Mitra April 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. Yes, I do get it that the lines between work and personal lives have blurred…

Industrial Marketing Company Celebrates 25 Years in Business

Achinta Mitra April 14, 2012

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. We are celebrating 25 years in business! It has been an incredible journey so far. Come along with…

Blogs and Social Marketing in the Upstream Oil & Gas Industry

Achinta Mitra April 9, 2012

The Upstream Oil & Gas industry, also referred to as the exploration and production (E&P) sector, has a reputation of being very conservative and conventional. Even though the companies that…

Manufacturing Infographics for Content Marketing

Achinta Mitra April 2, 2012

Infographics, short for information graphics are hot right now. It seems everyone is creating one these days. Infographics have been around for a while and are used to communicate complex…

Do You Believe in Industrial Websites?

Achinta Mitra March 23, 2012

Just like the classic ’60s hit song “Do You Believe in Magic?” by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. I…

Manufacturers Need Lead Management to Close the RFQ Gap

Achinta Mitra March 16, 2012

Talking to manufacturers and industrial companies on a daily basis has convinced me that when they say they need help with their lead generation, they really want more RFQ (Request…

Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Achinta Mitra March 12, 2012

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social…

Industrial Blogs and Their Benefits-Challenge Duality

Achinta Mitra March 3, 2012

Blogging is proving to be just as as paradoxical for industrial companies as the wave–particle duality in quantum physics. Manufacturers, industrial distributors and engineering companies that I talk to do understand…

Manufacturers: Don’t Start a Lead Generation Campaign without Sales

Achinta Mitra February 24, 2012

Every manufacturing or industrial company that I talk to wants more leads. However, there is a serious disconnect between sales and marketing when it comes to defining a qualified lead.…

Content Marketing for Engineers

Industrial Marketing Company Celebrates 25 Years in Business

Blogs and Social Marketing in the Upstream Oil & Gas Industry

Manufacturing Infographics for Content Marketing

Do You Believe in Industrial Websites?

Manufacturers Need Lead Management to Close the RFQ Gap

Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Industrial Blogs and Their Benefits-Challenge Duality

Manufacturers: Don’t Start a Lead Generation Campaign without Sales

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