Industrial Marketing Blog

Inbound Marketing Must Set the Table for Industrial Sales

Achinta Mitra October 1, 2011

In my conversations with industrial companies about inbound marketing, I find my audience agreeing with me up to a certain point and then there is a big disconnect. I see…

Using E-mail Marketing for Lead Generation

Achinta Mitra September 26, 2011

Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. This usually means sending out a bi-weekly or a…

Website Content Must Address What’s Keeping Engineers up at Night

Achinta Mitra September 21, 2011

Speak to engineers across the board about what keeps them awake at night and you are likely to hear these three words repeatedly: Risk Security Compliance Does your website content…

Content – The Biggest Hurdle in Digital Marketing for Manufacturers

Achinta Mitra September 12, 2011

Most manufacturers of industrial products agree that digital marketing is essential for their success now and going forward. Yet, many of these industrial companies are struggling to implement digital marketing…

Industrial Blog Sites Revisited

Achinta Mitra September 6, 2011

The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. In my conversations over the past few months, I have noticed…

Making Industrial E-mail Marketing More Relevant

Achinta Mitra September 1, 2011

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. However, that…

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Achinta Mitra August 26, 2011

Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school…

Small Manufacturers Use Social Media Effectively

Achinta Mitra August 16, 2011

Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing. Many engineers, specifiers,…

How Blogs Help Manufacturers Enter New Markets

Achinta Mitra August 11, 2011

The current economy and a global supply chain have forced many manufacturers to reevaluate how they do business these days. Traditional sources of new business – word-of-mouth referrals and repeat…

Inbound Marketing Must Set the Table for Industrial Sales

Using E-mail Marketing for Lead Generation

Website Content Must Address What’s Keeping Engineers up at Night

Content – The Biggest Hurdle in Digital Marketing for Manufacturers

Industrial Blog Sites Revisited

Making Industrial E-mail Marketing More Relevant

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Small Manufacturers Use Social Media Effectively

How Blogs Help Manufacturers Enter New Markets

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